My name is Molly Wakeham and I am a Year 11 student from Devonport High School for Girls in Plymouth. This year I have been asked what I want to do with the rest of my life, and what I want to do as a future career. After a lot of thought and meetings with career advisors, I still have absolutely no idea. Recently, however, I was given the opportunity to join the Skills Group marketing team for my work experience week. Working in marketing was on my long list of potential career paths, and is something I am interested in, so I thought I’d try it out.
During my week I learned so much about marketing and the importance of detail when creating various offline and online marketing messages and campaigns. Working with the team, I was taught about so many of the different ways in which a business can promote themselves, including billboards, newspapers and also many ways online.
I spent a large amount of time working on the digital marketing of the brand with the marketing team, which I really enjoyed. I am now considering a possible career in this area! I helped create a Facebook advertising campaign, analysed video edits of their upcoming case studies and was asked to give feedback on how the video ‘engaged’ me as the target audience. I also learned how to create an email campaign and how to update a website’s content and all the while learning more and more about the various channels you can use to market your business.
One of my favourite things I was involved with were the meetings! The marketing team meets every week to discuss the various projects they have going on, and this particular meeting was focused around the design of the new prospectus. Following on from that, we met with the advertising agency behind the design of the prospectus, I soon realised how much time and thought goes into even the smallest detail, and the importance this has towards the brand itself.
Throughout my work experience I have learned so much – not only about marketing, but also the possibility of thinking about the benefits of doing an apprenticeship to kick-start my career earlier. This is something that’s not really talked about at school, but for many people who aren’t considering university or A Levels, doing an apprenticeship is definitely something to consider.